SEO is an abbreviation of Search Engine Optimization, which means optimization for search engines. Techniques used in site optimization can be grouped into two areas: On-site SEO and Off-site SEO.
SEO optimization is a set of techniques that are performed on and off the web to better rank Google search.
– On-site SEO is the part of optimization that is done on the site itself. Tags, technical elements on the page, and simmilar.
– Off-site SEO is everything else that is related to your site but is not directly on the website. Links from other sites to yours, social media links, and so on.
Good SEO optimization is consistent with the latest Google algorithm but excellent SEO is in line with the algorithm that is yet to appear!